Attitude contagion in consumer opinion platforms: posters and lurkers
نویسندگان
چکیده
منابع مشابه
What lurkers and posters think of each other
This study reports the results of an online survey that generated 1188 responses from 375 online MSN communities. The survey examined the behavior and attitudes of participants who post (i.e., posters) and those who read but do not post (i.e., lurkers). The results of the analysis indicate that posters and lurkers go online for similar reasons. While lurkers did not publicly ask questions, they...
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Purpose – This study aims to examine the social capital and technical determinants of knowledge adoption intentions in virtual communities and to explore the differences between posters and lurkers. Design/methodology/approach – An online survey was conducted with a sample of 318 virtual community participants for a structural equation model test. Findings – The structural and cognitive social ...
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BACKGROUND Web 2.0 has improved interactions among peers on the Internet, especially for the many online patient communities that have emerged over the past decades. Online communities are said to be particularly beneficial peer support resources for patients with breast cancer. However, most studies of online patient communities have focused on those members who post actively (posters), even t...
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Existing research divides online community participants into two separate groups: posters, who publicly participate in the community’s activities, and lurkers, who read but do not post or respond to ongoing conversations. The current study expands the concept of participation patterns in online communities from the standard binary distinction to a broader perspective of participation behaviors....
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BACKGROUND Patients who visit online support groups benefit in various ways. Results of our earlier study indicated that participation in online support groups had a profound effect on the participants' feelings of "being empowered." However, most studies of online patient support groups have focused on the members of these groups who actively contribute by sending postings (posters). Thus far,...
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ژورنال
عنوان ژورنال: Electronic Markets
سال: 2014
ISSN: 1019-6781,1422-8890
DOI: 10.1007/s12525-013-0149-z